How do I read and understand my analytics?

Your analytics answer two simple questions: how many people see your page, and what they click on. Views measure the audience that arrives, clicks measure the actual action on each link.

The ratio between the two tells you more than raw numbers. A link that's seen a lot but rarely clicked needs a better title or a better spot. A link placed higher almost always gets more clicks: use that to decide the order of your blocks.

Also check where your traffic comes from: Instagram, TikTok, search, direct link. That tells you where your audience is actually active, so you know where to focus your effort instead of spreading yourself across every platform at once.

Don't judge a page on a single day. Compare periods (a week, a month), spot trends, test one change at a time, and watch the effect. It's by iterating, not guessing, that a page improves.