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Milkshake, Linktree, and Lynks.Pro all claim to do the same job: gather every link you care about (Instagram, shop, YouTube, newsletter) onto one page you drop in your bio. Look closer, though, and the three tools solve different problems. Visual style, how each one touches the money you make, and what the free plan actually covers all diverge sharply. Here is an honest, fluff-free comparison to help you pick without getting caught out by the details that actually matter.
Format first: visual cards, a plain list, or a custom page
Milkshake is built around a card format, mobile-first, that feels closer to a mini app than a plain web page. Every link becomes its own card with an image, its own text, sometimes a grid layout. It is the most visual of the three, built for an audience used to scrolling Instagram and TikTok, where the image does the talking before the text does.
Linktree, by contrast, built its reputation on simplicity: a vertical list of buttons, a logo or profile photo up top, and that is it. It is the most recognizable format on the market, the one most people instinctively associate with a link-in-bio page. The upside is that nobody needs an explanation to navigate it. The downside is that customization stays more limited than a real page editor.
Lynks.Pro sits between the two: a customizable page (colors, blocks, layout) rather than a fixed card grid or a strict list. You keep the clear structure of a link-in-bio page, but with more freedom over the visual identity than a plain list gives you, without going as far as Milkshake's app-like interactivity.
- Milkshake: app-style visual cards, ideal for a heavily image-driven Instagram/TikTok presence
- Linktree: a simple, instantly recognizable list, zero learning curve for visitors
- Lynks.Pro: a customizable page, between the simplicity of a list and the freedom of real design
Who actually keeps a cut of your sales
This is the point most comparisons dodge, and it is the one that matters most if you sell anything (a course, a preset, a service, a physical product) directly from your page. The three tools do not play by the same rules.
12% to 7%
On Milkshake, the commission taken from digital product sales depends on your plan: 12% on the Free and Lite plans, 9% on Pro, 7% on Pro+, on top of standard Stripe processing fees.
12% to 0%
On Linktree, transaction fees on digital products and courses run from 12% on the Free plan down to 9% on Starter and Pro, dropping to 0% only on the Premium plan, on top of Stripe processing fees.
0% everywhere
On Lynks.Pro, payment blocks go straight through PayPal: no commission is taken on your sales on any plan, including the free one. Only PayPal's own processing fees apply.
In practice, on Milkshake and Linktree, the more you sell, the more staying on the free plan quietly costs you in hidden percentage points. It is a calculation worth doing yourself based on your sales volume: past a certain revenue level, the paid subscription ends up cheaper than the commission you are leaving on the table. On Lynks.Pro, that calculation does not apply, since the commission stays at zero across every plan, free included.
The truth about the free plans
Milkshake's free plan is generous on paper: unlimited links and cards, free hosting, 30 days of analytics history, social icons, QR code sharing, and the ability to sell digital files through Stripe. The real cost hides in that 12% commission on those sales and in the Milkshake branding shown until you upgrade.
Linktree's free plan rests on a simple promise: unlimited links, basic appearance options, basic analytics. That is enough for a minimalist link page, but Linktree branding stays visible, and any selling feature, link scheduling, or advanced analytics sits behind a paid plan.
Lynks.Pro's free plan covers one page, unlimited links, and basic stats, with Lynks branding shown, same as the other two. The difference shows up elsewhere: Lynks.Pro also offers, with no login required, a URL shortener, a QR code generator, and dozens of other free creator tools you can use independently of the link page itself.
Who each tool is genuinely built for
None of the three is objectively better than the others; they are built for different jobs.
- Milkshake fits a highly visual creator, mostly active on Instagram, who wants their page to feel like a mini app rather than a list of links.
- Linktree remains the default pick for anyone who wants maximum simplicity and the instant recognition of a format everyone already knows, without needing to sell directly from the page.
- Lynks.Pro is built for creators who sell directly (a course, a service, a product) and want to keep 100% of the listed price, with a free plan that stays usable long-term and free bonus tools alongside the page.
Lynks.Pro is not trying to out-visual Milkshake's card format or out-recognize Linktree's brand. Its place is more specific: a tool for creators who sell directly from their bio and refuse to let a platform take a cut of every sale, backed by a free plan complete enough that it does not force an upgrade in month one.
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Frequently asked questions
Do Milkshake or Linktree take a commission on my sales?
Yes, on digital products and courses sold directly through the page: Milkshake takes between 12% and 7% depending on the plan, Linktree between 12% and 9%, dropping to 0% only on its Premium plan. These percentages come on top of Stripe's own processing fees.
Which tool works best for a highly visual Instagram account?
Milkshake, with its mobile-first card format, fits a visually polished feed better than a plain list of links does.
Can I easily move my links from one tool to another later?
Technically yes: you just recreate your links on the new tool, since none of the three lock your data into a complex proprietary format. The real work is redoing the visuals and layout to fit the new format.
Is Lynks.Pro's free plan actually usable day to day, or is it a freemium trap?
It includes one page, unlimited links, and basic stats with no expiration date, unlike a trial that runs out. Lynks branding stays visible until you upgrade, but nothing stops you from staying on it indefinitely.
