A QR code, that little black-and-white square, has become a bridge between the physical world and your online pages. On a poster, a flyer, a business card, packaging: the person scans with their phone and lands exactly where you want. It still has to make people want to scan it, and lead somewhere useful.
Generating it is free and instant. Making it effective is another story. Here are the concrete rules for a QR code that converts, not just a decorative square nobody scans.
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