We often think of our link-in-bio page as a tool reserved for our followers: we put the URL in our bio, and that's it. But a well-optimized page can also show up in Google when someone searches your name, your specialty, or your city. That's free, recurring traffic from people who don't follow you yet.
SEO for a link-in-bio page isn't rocket science. A few simple settings are enough to make your page findable and click-worthy in search results. Here's the essential.
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