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Conversion

Instagram and TikTok: Turning Followers Into Customers

The Lynks team8 min read

You post, you grow, the views climb. And yet, when it's time to sell or capture a lead, nothing happens. It's the number one frustration for creators: an audience that watches but doesn't act. The culprit is almost never the content. It's the path between the content and the action that's leaking.

That path has a name: the conversion funnel. It breaks down into three simple steps, and every step that leaks costs you customers. Let's plug them one by one.

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