Table of contents
Most link-in-bio pages look the same: a photo, a name, and a stack of buttons to Instagram, TikTok, and YouTube. That's better than nothing, but it sells nothing. A page that converts offers blocks that push people to act, not just to follow one more social profile.
Here are ten concrete block ideas to pick from depending on your activity. You don't need all ten: choose three or four that serve your main goal, and put the most important one right at the top.
1. The direct payment block
The most profitable block. Linked to your PayPal link, it lets you collect a sale, a service payment, or a donation directly, without a full shop. Show a suggested amount: a 'Support my work: 5 EUR' block converts better than an empty field where the person has to decide everything alone.
2. The subscription / membership block
The revenue that comes back every month. You reserve part of your page for your paying members (behind the scenes, exclusive content, community) and build a recurring income. Twenty members at 5 EUR is already 100 EUR a month you don't have to go chase down.
3. The flagship product block
A single product highlighted, with an image and a clear benefit, converts better than a list of ten products lost in the crowd. Choose your best current offer and give it the lead role. The undecided visitor needs one easy decision, not a catalog.
4. The newsletter block
Your audience on social platforms doesn't belong to you: one algorithm change and it's gone. A newsletter does. An email sign-up block lets you capture the contact info of your real fans and reach out to them whenever you want, without depending on a platform.
5. The booking / appointment block
For a coach, a freelancer, a therapist, or a craftsperson, a booking link turns a visitor directly into a client. No back-and-forth messaging: the person picks their slot and books. Place this block high if services are your core business.
6. The latest content block
Your latest video, your latest episode, your latest article. A block pointing to your newest release keeps your page alive and gives people a reason to come back. You update it easily, without touching your bio.
7. The testimonials or social proof block
A customer review, a screenshot of a grateful message, a striking number ('over 2,000 students coached'). Social proof reassures the hesitant visitor and builds trust before the purchase. Never lie: one real small number beats one big made-up one.
8. The limited offer block
A promo, a bonus, a limited number of spots: urgency pushes people to act now rather than 'later', which usually means never. Use it honestly: a repeated fake urgency destroys your credibility. A real limited offer, on the other hand, gets people moving.
9. The shareable QR code block
To go from physical to digital: a QR code for your page on your business card, your stand, your storefront. People scan and land on your full page. Perfect for creators who also do events or in-person sales.
10. The direct contact block
A simple way to reach you: email, WhatsApp, a form. For custom services and brand partnerships, this block removes the friction. A brand that wants to sponsor you shouldn't have to hunt for how to contact you.
A link-in-bio page isn't a business card, it's a salesperson. Every block has a job to do.
How to arrange them
Put your number-one goal right at the top, keep it to a handful of visible blocks, and file the rest below. A short, action-oriented page beats a catch-all one. For the broader strategy behind these blocks, revisit our method for turning your followers into customers.
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Frequently asked questions
How many blocks should I put on my page?
Aim for four to six visible blocks, no more. A short, clear page converts better than an endless list where the visitor no longer knows where to click. You can always reorganize based on your current priorities.
Which block drives monetization the most?
The direct payment block and the subscription/membership block. The first collects an immediate sale or donation, the second builds recurring revenue. Linked to your PayPal link, the money goes straight to you.
Do I need to include all my social profiles?
Not necessarily. Listing ten social profiles dilutes attention. Keep the two or three where you're actually active, and prioritize blocks that push people to act rather than to follow one more profile.
