What a media kit needs to contain
An effective media kit fits on a few screens but covers the essentials: a short intro to you, your platforms and follower count per network, your engagement rate, your audience breakdown (age, countries, interests), examples of past content or collaborations, and your partnership formats with a sense of pricing.
Be honest with the numbers: a brand will cross-check whatever you claim. A modest but real engagement rate, well presented, beats an inflated figure that shows. Clarity and consistency reassure a buyer far more than one big number sitting on its own.