Why Format Matters More Than You Think
Every platform displays your images inside a fixed frame. If your visual isn't the right ratio, the app crops it on its own: a cut-off face, a vanishing logo, truncated text. You lose control over what your audience actually sees.
Second trap: file weight. An oversized image gets aggressively recompressed on upload. The right format at the right weight is what separates a crisp grid from a blurry one.

