Why bother with a newsletter when you already have TikTok
On TikTok you do not choose who sees your videos: the algorithm does. A rule change, a drop in reach or a suspension, and your audience is gone overnight. A newsletter flips that. Every email is a direct contact, one you reach in full whenever you decide, without depending on organic reach.
It is also the channel that converts best. Someone who hands over their email is far more invested than a passive viewer. The day you launch a product, a course or an event, your list is what answers first.