Landing brand deals from TikTok, without an agent

Three blockers come up again and again. First, they cannot work out how to reach you: no business email, no dedicated page, just DMs buried under everything else. Second, they cannot see your numbers: audience, engagement rate, topics, examples of your work. Third, they have no idea what you charge, and nobody enjoys opening a negotiation blind.

Removing those three blockers is often enough to change everything. A brand that finds your media kit, your email and a ballpark price in ten seconds takes you seriously, even with a mid-sized but engaged audience.

A good media kit fits on one page: who you are, your positioning, your key numbers (followers, average views, engagement rate, audience breakdown), two or three standout pieces of content, and the collaboration formats you offer. Engagement rate often matters more than raw follower count: a small, highly responsive community beats a big passive one.

Put it together with the media kit tool, work out your engagement rate so you can show it in black and white, and host it behind your Lynks.Pro link so a brand can reach it from your bio without asking. A proper partnership agreement then prevents misunderstandings about rights, deadlines and payment.

On your page, add a professional contact block: an email dedicated to partnerships beats a DM that gets lost. A clear Collaborations button signals that you are open for business and know how it works. You can even put your media kit and your starting rate right there.

On price, do not guess: base it on a calculation (sponsored rate, value of a post) built on your audience and engagement, then stand behind it. A creator who quotes a structured rate negotiates as an equal. One who mumbles a random number gets talked down.