Setting your TikTok sponsored post rates

The price of a sponsored post depends on several variables: the size of your audience, but above all your real engagement rate, the format requested (dedicated video, integration, series), the usage rights you grant the brand, any exclusivity, and the turnaround. Two creators with identical follower counts can legitimately charge very different amounts.

Be wary of ready-made grids that price you purely by follower count: they ignore engagement, which is usually the real signal of value to a brand. A smaller but highly engaged audience is sometimes worth more than a large passive one.

What raises the rate: broad usage rights (the brand reuses your video as paid advertising), category exclusivity (you turn down competitors for a period), high production value, tight deadlines, multiple formats. What tempers it: a simple repost, an audience poorly matched to the product, no rights granted.

Price every add-on explicitly. If the brand wants to reuse your content in paid ads, that is an additional service, not a free bonus. Saying so plainly in the quote heads off misunderstandings and gets you taken seriously.

So you are not starting from a blank page, the Lynks.Pro sponsored rate estimator and post value calculator give you a range based on your audience and engagement. It is not gospel, but it is an objective starting point you then adjust using the levers above.

From there, formalize the offer in a media kit and a clear quote, and frame the partnership with a contract (rights, exclusivity, payment). When you collect, Lynks takes no commission: the money goes straight to your own account.