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Illustration: Setting your TikTok sponsored post rates
Practical guide

Setting your TikTok sponsored post rates

"What do I charge for a sponsored post?" is the question that stalls every creator at the start. There is no official rate, but there are concrete inputs that decide a fair price. Here is how to reason about it without underselling yourself or torching the deal, plus a free estimator to set a baseline.

  • The inputs that genuinely set the price
  • Free sponsored rate estimator
  • A defensible baseline instead of a guess

Why there is no single rate

The price of a sponsored post depends on several variables: the size of your audience, but above all your real engagement rate, the format requested (dedicated video, integration, series), the usage rights you grant the brand, any exclusivity, and the turnaround. Two creators with identical follower counts can legitimately charge very different amounts.

Be wary of ready-made grids that price you purely by follower count: they ignore engagement, which is usually the real signal of value to a brand. A smaller but highly engaged audience is sometimes worth more than a large passive one.

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