What TikTok Shop actually involves
TikTok Shop is a built in marketplace: convenient, but with eligibility conditions, a shop approval step, commissions taken on every sale, and rules that can change. For a digital product or a service, that frame is not always a good fit, and the commission eats into your margin on every single order.
Selling outside TikTok Shop does not mean selling in secret. It means pointing your audience to a page you own, where you set your prices, your terms, and where nobody takes a percentage of your work.

