The trap of constantly swapping your link
When you run several projects, the temptation is to change the bio link to match your latest video: the shop today, the podcast tomorrow. Except anyone landing on an older video then hits the wrong link, and you lose visitors without ever noticing. That is wasted traffic.
A link page settles this for good. Your bio link never moves again: it points to a page that lists all your projects. You stop chasing the right link and simply reorder the blocks on your page as your priorities change.

