The black hole between the view and the action
Native TikTok stats stop at the video: views, likes, average watch time. The moment a viewer taps your bio, you lose the trail. So you know a video did well, but not whether it brought clicks, sales or signups. You end up optimizing for views when your real goal is somewhere else.
Closing that gap changes how you create. When you can see that one video drives ten times more clicks to your shop, you know which format to make again. Without that reading, you repeat what gets views, not what gets results.