What a TikTok creator needs from a link page
TikTok gives you one link in your bio. That single link has to work hard: send people to your other socials, your shop, your latest drop, and ideally collect an email on the way through. On TikTok especially, where a video can take off out of nowhere, the page has to convert passing attention fast, because that attention does not come back.
This is where the choice of tool starts to matter. A page that only lines up buttons lets the sales and the emails walk out the door. A page built for action turns a spike in views into customers and subscribers you still have after the algorithm moves on.